Market Research Companies in Germany

The market research in Germany is at a very high level. The annual market research turnover in Germany is about 2360 Mio. Eur (2018). There are over 110 MR institutes with about 15000 employees. Most research companies are located in Berlin, but there are also many agencies in Munich, Frankfurt, Düsseldorf, Hamburg, Bremen, Essen, Cologne and other cities in Germany.

Market research events in Germany:

  • The biggest market research event in Germany is the Research & Results fair in Munich (October)
  • Qual360 in Berlin for qualitative researchers (February)

German market research associations:

  • ADM (Arbeitskreis Deutscher Markt- und Sozialforschungs Institut)
  • BVM (Berufsverband deutscher Markt- und Sozialforscher)
  • DGOF (Deutsche Gesellschaft für Online-Forschung)
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