Free tools for online focus groups and boards

Need to use to quickly organize a virtual focus group?

Unfortunately, most FG professional solutions don’t offer a free plan (or we haven’t found any on their websites).

Here are some videoconferencing and focus group tools, discussion board apps that could help you replace offline groups with online alternatives.

Free video conferencing tools

Each app has its pros and cons, sometimes you need to install an application, sometimes it doesn’t offer recordings. They usually lack user control and project management features.

  • Skype – the moderator creates a “Meet Now” video call and shares its address with respondents. Respondents don’t need to have a skype account, they can join as guests, submit their names and enter. Video recording + sharing desktop features are possible. ‘Blur my background’ is a nice feature. No user control (anybody can do anything).
  • Zoom Meeting – the free version includes one virtual room for up to 100 participants, 40min. time limit. Includes chat, recording, whiteboard, collaboration features. App installation is necessary for every user.
  • Vectera – another web video-conferencing tool; free until June 1st with all features included: video meeting, screen sharing, whiteboard, recordings.
  • Whereby – free for 1 room, up to 4 participants, screen sharing
  • Adobe Connect – free 90-days (COVID) offer (if your register until July 1st, 2020) with up to 25 participants; video conferencing, chats, whiteboards.
  • Cisco Webex Meetings – free version includes max. 100 participants, video conferencing, messaging, whiteboards.
  • Free Conference – video meeting, chat, screen sharing, whiteboard; free plan up to 5 participants.
  • Microsoft Teams – the free version has been launched recently.
  • Cyberlink U Meeting – free plan up to 30min meetings with 25 participants.
  • Google Hangouts Meet is available to G Suite users. You can get a 14-day free trial period if you don’t have any plan.
  • GoToMeeting
  • Jitsi

Free text-based focus group tools

Collabito – free 90-days offer (COVID-19) with up to 50 participants; text chats with whiteboards, bulletin boards, blog diaries, polls.

Kernwert – free trial upon request and presentation

Self-hosted bulletin boards (you need to install the app on your hosting): phpBB, myBB, Vanilla, Discourse,

Do you know any other online focus group software that instantly offers a free plan or a longer trial? Let us know please, we will include it into this list!


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